Mika & Nick

Co-Founders

• Built software at LinkedIn, Microsoft, Airbnb, and Google — and authentication infrastructure at Phantom, the largest crypto wallet
• Raised $4.5M, shipped products to millions of users, and sold a payments company
• Built A/B testing infrastructure for startups; run 100+ experiments that moved revenue, at scale and on small teams
• Grown a following of 25,000 across social
• Taught an AI class with 1,200 signups

We started Leda because the pattern never changed: traffic comes in, dashboards flag a drop, and nobody has the bandwidth to find the leak, design the fix, and prove it worked. Marketing and growth teams shouldn't need a data scientist, a designer, and an engineer on retainer just to answer why a page isn't converting.

We're building from problems we've lived in growth and marketing — not theory from the sidelines. When conversion is your number, you feel every leak. Leda is the product we wanted on those days.